Services · Branding
Branding agency in St. Louis.
We help St. Louis businesses say who they are clearly and look the part everywhere a customer meets them, from the logo and website to signage, social and film.
What's included
A brand that holds together.
A branding project gives you the thinking and the tools, not just a logo file.
Strategy & positioning
Who you serve, what makes you different and how to say it in one line.
Logo & visual identity
A logo, type and color system, developed in more than one direction so you can choose with confidence.
Voice & messaging
Taglines, key messages and a voice guide your team can write from.
Brand guidelines
One document that shows how the brand is used, so it stays consistent as you grow.
Brand film & photography
Film and photos that introduce the people behind the business.
Rollout
Signage, print, packaging, social templates and website updates that carry the new identity.
How we approach it
Clear before clever.
A brand is the sum of every impression someone has of your business: the sign out front, the website, the way the team answers the phone, the posts in their feed. When those pieces don't match, customers notice, even if they can't say why.
We start with strategy, because the look should follow the message. Once we agree on who you serve and what you stand for, we design identity directions that express it, and we test them in the places your brand actually has to work, from a storefront sign to a browser tab.
Because we also make websites, film and social content, the brand doesn't stop at the guidelines. We can roll it out across every channel, so customers in St. Louis see one business everywhere they look.
Selected work
Proof in the identity.
Chesterfield Dentistry
A new identity for a general and cosmetic practice in Chesterfield.
Three identity directions, a calm system built to hold up from signage to favicon, plus a brand film and a vertical cut for social.
Read the case study →
The Athlete Network
A calm, grounded brand for a mental performance course.
A mark, palette and type system with full guidelines, a social kit and stationery, carried through nine filmed lessons.
Read the case study →
How it works
Four steps to a new brand.
01
Call
A 20-minute call about your business, where it's headed and what isn't working today.
02
Strategy
We define your positioning, audience and message, and you sign off before design begins.
03
Identity
We present identity directions, refine the one you choose and build out the full system.
04
Guidelines & rollout
You get the guidelines and files, and we roll the brand out wherever you need it.
FAQ
Clear answers.
How long does a branding project take?
A full branding package takes up to five weeks. You get a clear timeline before we start.
What do we get at the end?
Your logo and identity files in every format you need, a color and type system, and brand guidelines your team and vendors can follow.
Can you refresh our brand instead of starting over?
Yes. If your brand has recognition worth keeping, we'll modernize it rather than replace it.
Do you only work with new businesses?
No. We work with new businesses and with established ones that have outgrown how they look.
How do payments work?
Branding projects are a fixed price, split into two or three milestones.
Outgrown your brand? Let's fix that.
Book a free 20-minute call. We'll talk through what you need and send a clear plan and price.
Book a call
The
Codex.
Notes on brand, content and doing it well. Once a month. Get The Via free when you join.
See what’s inside →
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