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Spec film
2025
The Varsity
One in a Million: a spec fashion film for The Varsity, a premium athletic apparel line, shot on a grass tennis court at golden hour.
Client
The Varsity
Services
Concept · Film · Edit
01
The challenge
The Varsity makes premium athletic clothing: athletic by nature, refined by design. We wanted to show how the line could look with the polish of a luxury campaign instead of a sportswear catalog, built around one idea the brand could own.
02
What we did
Built the concept around a single line, “One in a Million,” and a single athlete on a grass tennis court.
Shot at golden hour, moving between warm color and black and white, with the varsity jacket, racket and tennis whites doing the talking.
Cut a 41-second film with editorial serif titles, closing on the brand card: premium quality, tailored for champions.
03
The result
A finished 41-second brand film that shows what a campaign for The Varsity could feel like, from concept and casting through the shoot, grade and titles. It sits in our portfolio as a spec piece.
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