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Thought leadership
2026
Brian Roberts
A thought leadership program for Brian Roberts.
Client
Brian Roberts
Services
Content strategy · Pitch deck · Social
+37%
Follower growth
371K
Impressions
10.4K
Interactions
01
The challenge
Brian leads a wealth management firm, guides athletes through NIL and has a network that runs deep across Missouri sports and business. The experience was there. The public voice wasn’t. His perspective on money, leadership and family lived in client meetings and private conversations, not anywhere the next founder, parent or young athlete could find it.
The goal was to position Brian as a thought leader: someone people follow for his point of view, not just his services. That meant a clear voice on the topics he knows best, a recognizable format, and conversations with leaders his audience already respects, so trust in Brian is built long before anyone becomes a client.
02
What we did
Built the Imperium thought leadership package.
Developed a full pitch deck and content strategy.
Produced and published 149 posts across Facebook, Instagram and TikTok, including interviews and reels.
03
The result
From July 1 to October 25, 2026, Brian’s audience across Facebook, Instagram and TikTok grew 37% to 2,648 followers, with Instagram up 60%. His content earned 370.6K impressions and 10.4K interactions across 149 posts.
His interview with Mike Matheny led the period with 50K views. A reel on giving kids a better life followed with 43K views and was shared 860 times.
The
Feed.
A few of the posts behind the numbers.
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