Client: John O'Leary Inspires

How we approached this project?

For the Soul On Fire screening, our approach was centered on capturing real audience feedback in the moment. Instead of producing a scripted recap, we focused on creating a space where attendees could share honest reactions immediately after the screening—while emotions were fresh and genuine.

We planned the shoot to be non-intrusive and efficient, allowing conversations to feel natural while still maintaining a clear structure for post-production. This approach ensured the feedback felt authentic, relatable, and aligned with the heart of the film and its message.

Bringing It to Life Visually

Visually, we designed the coverage to feel intimate, cinematic, and human. We used clean, well-lit interview setups paired with ambient b-roll from the screening environment to create context and emotional depth.

The final edits were paced for digital platforms, emphasizing strong soundbites, expressive moments, and clear storytelling. Subtle motion, thoughtful framing, and intentional sequencing helped turn individual reactions into a compelling narrative that viewers could connect with—whether or not they attended the screening.

What were the results?

Increased Metrics

The audience reaction content performed strongly across platforms, generating increased engagement, higher view counts, and more positive interaction compared to previous posts. The videos helped extend the life of the screening beyond the event itself, creating shareable moments that resonated with both attendees and new audiences.

By highlighting real responses from real people, the content built trust, amplified emotional connection, and reinforced the film’s impact well after the screening concluded.

Results Driven Company

Every project we take on is designed with results in mind. From strategy to execution, we focus on creating content that not only looks good—but connects, performs, and moves the needle. The Soul On Fire screening is a clear example of how intentional storytelling and real human moments lead to meaningful outcomes.