Client: Derek Merkel

How we approached this project?

For real estate broker Derek Merkel, the goal was to create a small but intentional video suite that balanced property marketing with personal brand storytelling. We approached this project by clearly defining the role of each video before production—ensuring every piece served a distinct purpose within his marketing strategy.

Two videos were designed to showcase homes currently on the market, highlighting the properties in a way that felt clean, confident, and compelling. The third video focused on Derek’s origin story, giving potential clients insight into who he is, what he values, and how he approaches real estate beyond just transactions.

Bringing It to Life Visually

Visually, the property videos were shot to emphasize space, flow, and lifestyle. We focused on strong composition, natural movement, and thoughtful pacing to present each home in a way that felt elevated and inviting, while remaining true to the property itself.

For the brand origin video, we shifted to a more story-driven, conversational style, using intentional framing and pacing to create a personal and trustworthy feel. The edit balanced professionalism with approachability, allowing Derek’s personality and experience to come through clearly on camera.

Together, the three videos worked as a cohesive set—supporting both immediate listings and long-term brand presence.

How Agencies Can Craft Impactful Brands

Start with Strategy

Before choosing colors or sketching logos, agencies should begin with a clear brand strategy. Understanding the client’s mission, audience, and market helps create a brand identity that’s both meaningful and effective.

Bring It to Life Visually

From logos and typography to design systems and mockups, this is where strategy meets creativity. Focus on building adaptable assets that work across platforms — web, social, packaging, and beyond.

What were the results?

Design for Growth

The video content performed well across Derek’s digital platforms, contributing to increased views, stronger engagement, and positive audience response. The property videos helped elevate how listings were presented online, while the origin story video strengthened brand trust and personal connection with potential clients.

By pairing listing content with a personal narrative, Derek was able to show not just what he sells—but who he is and how he works.

We're A Results Driven Team

We approach every project with strategy, clarity, and performance in mind. For Derek Merkel, this meant creating video content that could support listings today while continuing to build brand equity over time. Our focus is always on delivering content that serves a purpose, tells a clear story, and drives real-world results.